NEWS | Club Doncaster extends deal with Oxen Sports

We are delighted to announce an eight-year extension to our partnership with Elite Pro Sports which will secure their Oxen brand as the official kit manufacturer for the Dons, the Belles and Rovers until the summer of 2033.

The extended agreement will see the Doncaster-based sportswear and equipment manufacturer continue to operate the Club Store at the Eco-Power Stadium and offer a wide range of official merchandise.

Now combined with the Club Doncaster Box Office, the integration offers fans access to merchandise and tickets seven days a week.

The long-term partnership will bring significant financial benefits to the club, with the potential for further growth should Rovers secure promotion from Sky Bet League Two.

And beyond the financial advantages, the partnership includes a dedicated fan engagement clause. Rovers and Elite Pro Sports will collaborate  on an annual joint project designed to enhance the fan experience and positively impact the Doncaster community.

Club Doncaster chief commercial officer Shaun Lockwood said: “Since joining forces with Oxen, our retail operation has gone from strength to strength with the quality of design, products and service offered receiving brilliant feedback from supporters, as well as the players who have worn the ranges during the last five years.

“It is based on this strong feedback why we’ve been excited to extend our partnership with Oxen and do so for the long term. The eight-year extension will make this one of the club’s longest running commercial partnerships and gives both organisations a certainty and commitment to be able to make decisions that can benefit supporters over the long term.”

Oxen Sports CEO Lee Jenkinson said: “We are delighted to continue our partnership with Doncaster Rovers, Doncaster Rovers Belles and Doncaster Rugby League.

“Our collaboration has always been about more than just providing kits - it’s about enhancing the overall fan experience and giving back to our community.

“The collaborative working relationship we have with the club has been paramount to the success of the partnership so far, and we look forward to expanding this even further over the next eight years, which is sure to be a very exciting period for the club.”

All at the club would like to express their gratitude to Elite Pro Sports for their continued support and commitment to Rovers, the Belles and the Dons.

This extended partnership is testament to the strong relationship between the two organisations and their shared dedication to excellence and community engagement.